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Who Are We?

We are a family practice with 20 years of experience that provides financial and retirement planning, long-term investment strategies and comprehensive wealth management – with advice and tools that help you address your most important financial goals.  We take the time to get to know you and your dreams.  Our business is built on relationships.  We are an independent firm (powered by LPL Financial) with no proprietary products and no corporate sales quotas.  We work with people of all ages and understand the needs of different generations.  We’re based in southern California with our main office in Cerritos and a second office in Corona/Riverside.

Our Principles…

We focus on relationships, goals, risk management and investment principles - not short-term predictions.  We stick with time-tested portfolio allocations and make reasonable adjustments along the way, because your important financial goals don’t change every day.   

Our Beliefs…

Client: “One who is under the protection of another.”  We believe the people we serve should succeed in a sustainable, life-long and meaningful way – and so all of our resources go into pursuing your long-term success.

Service: “The action of helping or doing work for someone.”  We believe in service to others first.  We are driven by the fundamental premise that if we help others achieve what they need and want in their lives then our rewards will take care of themselves.

Intention:  “A determination to act in a certain way."  We believe that pandering to investor greed, fear or pride is not in the long-term investor’s best interests, therefore we will not engage in it.  We believe that trust goes both ways in a client-advisor relationship and that without that common trust there are no grounds for the relationship.

Ethics: “Moral principles that govern a person's or group's behavior.”  We believe in respect, caring, trustworthiness, responsibility, fairness and citizenship - and that ethics are not situational.

Stewardship: “The careful and responsible management of something entrusted to one's care.”  We take great care to design and manage well-diversified and conservative portfolios to serve your life and legacy - as if they were our own. 

Risk Awareness: “Being always mindful of possible events or occurrences that may thwart the outcome of one’s aims, objectives, goals, wishes or expectations.”  We do our best to be prepared for the unexpected – in our investment and wealth management strategies and in our business practices and operations.

Contact us today to learn more!

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